Nowadays people always think to drive maximum traffic to there website so that they can get the huge amount in terms of revenue. But It is the biggest myth in the online marketing industry who don’t know the truth. So I am sharing 7 Secret Methods For How To Convert Website Traffic Into Leads to increase the revenue.
We all know very well that One of the best ways to monetize internet web traffic is to convert them into leads and then promote a product or service to them via email marketing or a follow-up phone call. This process is also called Inbound marketing.
In this article, I will not discuss how to drive the huge amount of traffic to your website because it will stretch the length of the article and also it will go outside of the title of this article. So Let’s start to discuss the topic here.
Note: The methods which I am going to share here is analysis and observation of my personal experience on content marketing/blog promotion but it will be beneficial for you if you will properly apply these tips on your website.
7 Secret Methods For How To Convert Website Traffic Into Leads
1. Landing Pages:
A web page which serves as the entry point for a website or a particular section of a website is known as the landing page of the website. If you are driving the huge traffic to your website and just thinking that it is enough then stop thinking the same and think to convert this traffic into the lead.
To convert this huge traffic into the leads, you have to design the landing page for how you want to land user on the specific page of the website so that user will share the details and you can get the lead.
Proven stats of lots of experiments on the landing page shows that website owner increased the volume of leads through the landing pages of the website.
But the most important fact is your landing page should be designed properly so that user will not face any kind of confusion. We will discuss how to design the landing pages in upcoming blogs.
2. Notification Bars:
Notification bars are the full-width banner in the header or footer of the website. These notification bars always placed at top of the website and sometimes it is sticky so that you will give attention to it and website owner can get lead from the visitor. You can see few designs of notification bars here-
With notification bar, you can easily get the attention of your website visitor and you can show best deals whatever you can provide, can ask to subscribe for the newsletter, can show anything and you can easily collect the lead.
3. Unblockable Popup Forms:
Unblockable popups which you may have seen on so many websites and blogs are one of the best ways to convert the website traffic into the potential leads. Anywhere around 2% to 10% of your daily blog traffic is likely to convert into leads based on the effectiveness of your offer.
I hope you are getting the idea of unblockable popup forms. You can check more designs and samples on Google search engine.
4. Opt-In Forms in Sidebars and Below Posts:
The sidebar of any blog and the area below the posts are great locations for opt-in forms to convert potential leads. People pay attention to the sidebars when they are not interested in the content. And there is a high chance that they will opt-in for a relevant offer of your website. Also when people finish reading blog posts, they usually don’t know what to do. If you have nothing to capture their attention they will just leave and then you can’t bring them back easily.
The above image shows an example of an opt-in form which can be placed on below blog posts to convert your blog traffic into the lead.
5. Welcome Redirects:
It is possible to redirect the first time visitors to your blog to a landing page where they are asked to opt-in in return for something valuable such as the newsletter. Such plugins ( WordPress Plugins) will only redirect new visitors and returning visitors will only see your home page. The following image shows how Mixergy.com has made use of the welcome redirect to convert first-time visitors into leads.
In the above image, I guess you are getting the idea of what I am saying here.
6. Opt-in Forms Inside Videos:
With the popularity of website videos, a new breed of opt-in forms has become popular with all digital marketers. They are opt-in forms inside videos of the website. The following screenshot shows a video with an opt-in form which pops up during the video and lets the internet user continue watching the video after an opt-in. You can also make it mandatory to opt-in by disabling the skip this step option. The form can be configured to appear at the beginning or the end of the video.
Here you can see the conversion process into the leads from website traffic. This method is getting famous day by day because the trend of the video content is coming and people are loving it.
7. Headers Forms:
You can place an opt-in box in the header area of the website – the most valuable piece of real estate on any website. In the below image you can easily understand how to and where to put this form to convert your visitor into the lead.
Now I hope I covered almost every possible method to convert the website traffic into the leads and If I forget anything in this post then please do comment and share your views on the post.
Siddharth Pal is a full-time digital marketer who loves to explore deep insights of digital marketing. He has a passion for helping newcomers make their skills noticeable and money making. Contact now to Get his free guide to start from scratch.