In this 21st century, we all know very well that the problem of unemployment is very common for everyone who belongs to the family of job thinking and it’s not wrong. But people exactly don’t know how to solve this problem. Because they only want to get any job which can make them capable to earn the survival cost of there life. However, we know about the opportunities in digital marketing career so I am going to share few conclusions from my experience and case studies for How To Start A Career In Digital Marketing In India.
So I am going to share few points here which will be beneficial for you if you are planning to choose your career in digital marketing.
How To Start A Career In Digital Marketing In India-
Clear Your Basics:
Before moving ahead into the digital marketing industry, it is always a secure step to clear your basics of the digital marketing industry with the key terminology used. Try and understand the meanings and work methodology of terms like search engine optimization, search engine marketing, social media marketing, blogging, email marketing, affiliate marketing and so on.
You can check out websites such as Moz, HubSpot, Social Media Examiner, and Search Engine Land to get yourself familiarized with the basics of the digital marketing industry.
Different Roles In Digital Marketing:
Digital marketing is a very broad field with different roles and responsibilities. As a first step, it is helpful to understand the major roles in this field and the basic qualifications/skills required for these roles to start your career.
For example, the role of a Social Media Executive/Manager is to manage the different social media platforms of an organization or individual. These roles require good communication skills, good people skills, and excellent customer service skills. The role of a search marketing specialist involves managing a different kind of paid search campaigns of a business. These roles require a strong marketing acumen, an ability to analyze and deal with numbers and data, and a solid understanding of paid search strategy. You can also check out the various digital marketing openings on job portals like Naukri.com, shine.com or LinkedIn jobs to understand the various roles in detail.
Network With Industry Professionals:
Along with online research, it is important to connect with some real people who are working in the digital marketing industry. Get their feedback on the current trends in the industry and know more about their roles, case studies, good and bad experience. Tap into your existing LinkedIn/Facebook connections and see if you know of any digital marketing professionals. You can also do networking through online forums on LinkedIn, Quora or other niche forums dedicated to digital marketing.
Along with helping you get started, networking will also help you at the later stages of your digital marketing career in India. The field is evolving rapidly, and it is always good to be connected to people who are more experienced than you in the same industry. A strong network can help in finding solutions to specific digital marketing challenges as well as exploring new career opportunities.
Training And Certification:
While there are lots of online resources for learning digital marketing skills, a formal training can go a long way in launching your career. As opposed to self-learning, learning from industry experts in the industry can make you aware of real-world digital marketing challenges. Formal training also provides you with a forum to resolve your doubts or specific technical questions for the regular improvement. Also, a formal training program forces you to spend dedicated time towards learning of the industry.
Along with formal training, a formal certification will serve as a good demonstration of your knowledge in the skill. Depending on your interest, you can choose to get a certification on a specific domain such as SEO or SEM or go for a certification that covers the basics of each of these fields. While a specific certification is good to get started, in order to be really successful you need to know the basics of all major aspects of digital marketing. This concept is known as a T-Shaped marketer, or a digital marketer who is a subject matter expert in any one area, say SEO but is aware of all other aspects like mobile marketing, web analytics, etc.
Work On Independent Projects:
At the beginning of your career in the digital marketing, you should take on whatever independent projects come your way, even if the compensation is low. Practical projects will help in understanding the tips and tricks of the trade and knowing clients’ expectations. You should try out projects of all kinds, be it an Search Engine Optimization project or a social media marketing project.
Some ways of finding independent projects are by writing to digital agencies and offering to volunteer for a month or two (at a low stipend or even for free). Another option is to offer digital marketing to non-profit organizations or any small organizations such as local sports clubs, new startups. If any of your family members or friends are entrepreneurs, you can also volunteer to help them with their digital marketing.
The success and failure of these independent projects will help in building your portfolio and get more projects to make your bright career in digital marketing.
Create Your Online Presence:
Digital marketing industry involves managing the online presence of businesses. As a first step, a prospective employer or client is likely to check your own online presence before assigning any digital marketing work to you. For this reason, you need to have a strong online presence. This involves things like having up-to-date LinkedIn and Facebook profiles with a sizeable number of connections. You should also create your own website or blog (it can be on any topic that you’re passionate about and not necessarily digital marketing). At the minimum, you should write a blog post every couple of weeks. You can also add a Facebook like button to your website. And try and get more likes on this page by creating engaging content or according to your strategy.
Leverage your existing role:
If you’re already employed and are looking for a switch to digital marketing field, this can be a huge advantage. In addition to your current work, you can volunteer to do some digital marketing for your organization. Specifically, this applies to people in sales and marketing or HR roles of the organization.
Try and play to your strengths. For example, if you are good with numbers and data, you can offer to help your digital marketing team with some number crunching tasks. Or if you are a good copywriter, you can offer to write copy for blogs/social media pages/company newsletter or according to the demand of the digital marketing team. If you are in an HR role, you can contribute to the employer branding side through various social media channels.
Stay updated on the latest trends:
Whether you are starting out your career or are a seasoned professional in this field, it is crucial to be aware of the latest developments in this field. You can do so by following digital marketing thought leaders such as Neil Patel, Deepak Kankaraju, Dharmesh Shah, Jay Baer, among others on Facebook, Twitter and LinkedIn or with there personal blogs.
Also, websites such as Search Engine Land, Marketing Land, Econsultancy, eMarketer are good resources to stay updated. You can sign up for a daily/weekly newsletter of any of these websites. ProlificBox’s blog is also a good resource for staying updated on the latest developments.
Another useful way of learning is to check the digital marketing initiatives of leading brands in the national and international market. For example, check out the social media pages of top global brands like Coca-Cola, IBM, KFC, Pizza Hut and McDonald’s. You can also check out how these top brands do paid advertising on Google or Facebook.
If you want to be in trend or want to enter into the bright career in digital marketing then you should actively participate in the public event, seminar, workshop of the digital marketing industry. Try to join startup events as much as you can because you will get chance of networking as well in these kinds of events.
As you can see, there are a lot of ways to start a career in digital marketing. As with any field, determination and passion are very important to help you land the first opportunity.
I hope this article will help you to get better career option in digital marketing. If you have any doubt or feedback then please do comment below.
Siddharth Pal is a full-time digital marketer who loves to explore deep insights of digital marketing. He has a passion for helping newcomers make their skills noticeable and money making. Contact now to Get his free guide to start from scratch.