As we know very well that Instagram is the biggest social media platform for pictures sharing for everyone. And so many people are using Instagram as there marketing asset as well to get good business through it. So many people have different tactics and methods to get benefits from the social media channels. But lots of people are not aware of the proven methods to get good results from social media. So, with reference to my case studies and my experience, here I am going to share Top 10 Instagram Marketing Tips For Business Growth.
Before moving ahead on Instagram marketing tips, I want to share few important factors about the Instagram like how you should analyze that Instagram will give you great results in the marketing of your brand. Those factors are-
- It’s pictures sharing platform
- You can’t use the link in the post, you can use the link in bio
- Mostly youngsters are using Instagram
- It shows the HASHTAG count before post
- Only Videos and images can give you amazing results on Instagram
- Content is king and you can’t avoid the content strategy
Now coming back to the title of the blog and let’s start the discussion over the title here.
Top 10 Instagram Marketing Tips For Business Growth-
1. Switch To Business Profile:
If we are talking to get benefits in business from Instagram then you must switch your profile to the business profile as soon as possible. Just move ahead to your settings and click on “Switch to Business Profile” to get started for the business profile. There are lots of awesome benefits to having a business profile on Instagram.
For example- Followers can click on your contact button to get in touch with you right from your Instagram page just like they would from your business website.
A business profile allows you to create and publish Instagram ads without needing to use Facebook’s advertising tools. You can also access Instagram analytics tools, called Insights, that provide stats about the impressions and reach of your posts.
Once you’ve unlocked the free perks that come along with a business profile, you need to start using them to track metrics and understand your audience.
2. Use FREE Instagram Marketing Tools:
You should not get shocked after knowing that Business profiles on Instagram are not all that different from Facebook business profiles. Through Insights, you can view statistics like followers, impressions, engagement data, campaign details and all.
You can even get a breakdown of the demographics of your followers, including deep information on their age, gender, location, and most active hours.
3. Content Is King And You Can’t Avoid It:
As we all know that the world is moving towards the direction of content creation. People who know how to write or create mesmerizing content can easily earn huge money in very short time. And if we are talking about content on Instagram then we have to keep lots of things in mind like-
- Post product teaser on Instagram
- Content includes HASHTAG
- Visual Content is the latest trend for quick conversion on Instagram
- Starting 2 lines of the content can decide user behavior so focus on mind-blowing starting of the content
- Use call to action lines
- Give the instant reply with the relevant message to engagement on the post
4. Create Sponsored Post:
Instagram ads have become commonplace on the platform. The best part is that You can control exactly how much you want to spend on them by setting an ad budget for the particular ad campaign on Instagram. You can showcase just one sponsored ad or multiple ads with the carousel feature for single or multiple products or services. This gives brands the ability to target their potential audience in a whole new way of the digital marketing. Before sponsored posts, only users following your account could see your updates and photos. Now, brands can promote their content, photos or videos to anyone that fits their target audience to increase their reach further than ever before.
5. Use Instagram Stories:
If you want to generate leads, Instagram Stories are always here to help. Instagram stories differ from regular Instagram posts because they come in a “slideshow” format for the followers of your Instagram business profile. They are only live for 24 hours from the time of publish, but Stories can be saved to any of your devices and reused at a later point. This feature is very similar to Snapchat Stories (and is even a direct competitor). Rather than appearing in the news feed, Instagram Stories appear in a small area above it. And if you can use it in a proper way of promotion then you can get outstanding results through Instagram for your business.
6. Partner with influencers for a wider reach:
If you really want to reach your potential customers on Instagram, the fastest way to do that is through active influencers who have already built an audience with a large and active fan following. More and more people are buying services or products based on what they see in their feed from the influential people they follow. Because They trust them. If you partner with the right industry influencer, you can get your brand out in front of those users who can give you good business in every possible way. The first step is to try and identify a few influencers that have an audience that is relevant to your product or service. And then communicate with them with mutual benefit and understanding. Trust me, it will give you countless results and you will do the same again and again.
7. Collect user-submitted photos:
Would not it be good if there was an easy way to create great content for your Instagram page without doing any of the hard work? Through user-submitted photos, there is. You already have an engaged audience for some product or public figure. Whether it’s hundreds of people or thousands, you can leverage your audience to generate useful content for you. And your all active followers will probably enjoy user-generated content even more than they enjoy yours because it’s authentic and unpredictable. Cosmetics brand MAC uses tons of user-generated content that they promote on their Instagram page to show off the products.
8. Come up with an interactive branded hashtag:
If you’re looking to create instant engagement on your content/pictures or on videos, then interactive hashtags are a great way to get it. Red Bull has racked up over 299,612 posts featuring their tag, #itgivesyouwings. Customers can then use the tag to post user-generated content. This allows users to search through all posts relating to your brand. It also lets you easily search through images that you might want to consider re-posting (for the specific product) on your own page. Creating a hashtag that your company (and other users) can search for is essentially free of cost advertising. Every time someone posts a photo using the tag, they’re exposing your company to their followers. If you already have a popular brand slogan or phrase, consider making that your branded hashtag. Coca-Cola successfully accomplished this with their hashtag, #ShareACoke. But no matter what you’re posting, you need to post at the right times and refrain from over-posting.
9. Avoid Over Post And Post at the right times:
Over-posting on Instagram is a surefire way to turn off your existing followers and downgrade your brand image. If all they see is your brand on their news feed, they’re probably going to unfollow you as fast as possible for them. But you want to post on a consistent basis so that you stay in their news feed regularly. One of the best ways to do this is to only post during peak days and hours when your followers are online. According to SimplyMeasured, the worst days to post on Instagram are Wednesdays and Sundays, while Mondays and Thursdays are the best days to post. And according to research from CoSchedule, the best times of day to post are between 8:00 AM and 9:00 AM, as well as 2:00 AM. The hour between of 8:00 and 9:00 AM correlates with the time of day when people are getting ready for work or commuting to their jobs (and checking social media for the day). And 2:00 AM is the time of day when most folks are up scrolling through Instagram when they should be sleeping, so this makes sense as a second most popular time to post. You can find when your followers are most active in Instagram Insights, so your best days and times to post might be a bit different depending on your specific audience. Schedule your posts to go live during these days and times with a tool like HootSuite, CoSchedule, or Sprout Social. The research also shows that you should post between one and two times per day, but no more or less. If you’re tempted to post more, then use Instagram’s carousel album feature to post multiple images in a slideshow format. That way, you won’t overwhelm your followers’ feeds. After you’ve made these changes, track your metrics to keep an eye on areas where you can improve.
10. Make sure you track the right metrics:
You can’t improve your Instagram performance and optimize it unless you know how well your page and posts are performing (or underperforming). When you have measurable results, you’ll know exactly what works and what doesn’t. Begin by tracking your follower growth rate. The total amount of followers you have is commonly seen as a vanity metric. And it is. But your follower growth rate isn’t. When you keep an eye on what the growth rate of your followers looks like, you can see how the kind of content your posting (or your posting frequency) is affecting things. Track your follower growth rate with a tool like Influencer Dashboard. Next, measure engagement rates. This includes likes and comments. You want to find out the average engagement percentage of your total followers as well as the average engagement rate of each post to get a clear picture of how your page is performing. If you’ve got a smaller following, your engagement rate should be higher. Finally, you need to track your URL click-through rate.
Instagram has dominated the social media world. It’s the go-to place for image sharing, with over 800 million monthly users. Billions of likes are handed out each day, so you need to do your part to scoop some of them up. First, switch your profile to an Instagram Business Profile if you haven’t already. This will give you tons of free tools and insights. Next, start taking advantage of those free tools.
Check out your audience’s demographics, like their age or top locations. Post product teasers to urge people to buy your products or services without being overly pushy. They’ll be more likely to buy if they don’t feel pressured.
Turn your posts into sponsored ads to reach target audiences that may not be following you yet. One post might just have them hooked. Use Instagram Stories to post behind-the-scenes photos or videos. Followers will appreciate the insider posts, which builds your relationship with customers. Partner with influencers that have a wide reach in your industry.
Their followers trust their recommendations. Be sure to leverage the power of user-generated content by reposting images that your customers share. You can turn this into a contest with an interactive branded hashtag. Choose a photo to share every week or every month that aligns with your brand’s message.
Post at the right times and avoid overposting. Post one to two times every day and check out when your followers are most active. Schedule posts to go live during those days and times. Finally, be sure that you track the right metrics to see how your Instagram marketing efforts are paying off. Keep an eye on follower growth rate, engagement rate, and your URL click-through rate.
I hope you guys enjoyed the article. If you have any doubt then do comment below.
Siddharth Pal is a full-time digital marketer who loves to explore deep insights of digital marketing. He has a passion for helping newcomers make their skills noticeable and money making. Contact now to Get his free guide to start from scratch.